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Google Analytics

Connect GA4 to Analytra—checklist, Property ID, OAuth, synced reports, freshness, troubleshooting, and best practices.

Google Analytics (GA4) Connector Setup Guide

Want your GA4 insights in Analytra (without getting lost in ten GA4 menus and a mild identity crisis)? Connect once — and we'll sync your GA4 data automatically.

Before you start (tiny checklist)

You'll need:

  • A Google Analytics 4 (GA4) property
  • A Google account with Viewer access (or higher) to that GA4 property
  • Your GA4 Property ID (9 digits)

Find your GA4 Property ID

  1. Sign in to Google Analytics
  2. Go to Admin (gear icon, bottom-left)
  3. In the Property column, select the property you want to connect
  4. Under Property Settings, find Property ID (9 digits: XXXXXXXXX)
  5. Copy it

Connect Google Analytics to Analytra

Okidoki — let's connect it step-by-step:

  1. In Analytra, go to Connect Data (left sidebar)
  2. Select Google Analytics from the list of sources
  3. Click Authenticate with Google Analytics
  4. You'll be redirected to Google's permission screen
  5. Select the Google account that has access to your GA4 property
  6. Approve the requested permissions
  7. Back in Analytra, paste your:
    • Property ID: your 9-digit GA4 Property ID
  8. Click Connect

Done. Sync starts.

What data gets synced

Once connected, Analytra can sync:

  • Daily active users
  • Sessions
  • Page views
  • Events
  • User properties
  • Conversion events
  • E-commerce data (if configured)
  • Campaign data
  • Traffic source data

The first sync may take a few hours, depending on how much data your GA4 property contains.

Rate Limits and Data Refresh

  • Data syncs daily by default
  • GA4 data typically has a 24–48 hour reporting delay (normal GA4 behavior)
  • We import up to the last 12 months of historical data by default (if available)

Troubleshooting (the usual suspects)

If the OAuth connection fails:

  • Make sure you're using the correct Google account
  • Confirm you have Viewer access (or higher) on the GA4 property
  • Try clearing cache/cookies or use an incognito window

If no data shows up:

  • Confirm your GA4 property is actively collecting data
  • Double-check the Property ID is correct
  • Make sure the property has data within the sync timeframe

If data seems incomplete:

  • Confirm the events are actually being tracked in GA4
  • Check custom dimensions/metrics are configured correctly (if you use them)
  • Allow 24–48 hours for newer data to appear in reports

Security note

Your Google Analytics credentials are encrypted and stored securely. Authentication happens through Google's own servers — we never see or store your Google password. Data is handled in line with Google Analytics Terms of Service.

Best practices (quick wins)

  • Verify your GA4 setup is working correctly
  • Track your key events (and name them consistently)
  • Make sure conversions are marked correctly in GA4

Need help?

Use the chat widget (bottom-right) or email support@analytra.io — we'll help you get connected quickly.